The DaVinci surgical robot is the leading device used for minimally invasive surgery. In it’s second iteration, the company needed a refreshed identity, touch panel UI and a series of industrial films to help launch the product.

The challenge was two-fold - we needed to convey that the company was not merely a robotics company helmed by it’s brilliant engineers, but is in reality a serious group of medical and surgical professionals that are committed to highly efficient ways of performing minimally invasive surgery while aiding the surgeon with more sophisticated tools that allow for more fluidity of motion and prevent fatigue.