Semi-Permanent is an International design conference based in Australia, featuring top speakers and design influencers. They needed a title sequence that would kick off their 2013 conferences. We came up with the idea of a “trippy road trip” - hitting the highways and byways and shooting footage of pretty much anything that seemed interesting as a graphically mirrored scene. After a lot of trial and error to get the shots stable enough to behave, the result was a bit surprising - giving new life to good old simple tricks. We had 11 days to shoot, design edit and finish the title, which also needed a new version of speakers for each conference, so keeping things simple was of the utmost importance.